As an MSP, you are probably already investing in MSP marketing tools and pumping a lot of money into your sales and marketing activities. However, are you sure any of these efforts are paying off? Do you really know the return on these investments? Are you really using all of the tools and resources that are available to you? The truth is, MSPs invest a large amount into MSP marketing programs to promote their services, but rarely do those investments yield the returns they seek. Despite their best efforts, MSPs often struggle to engage their prospects across the spectrum. When we talk of poor MSP sales and marketing returns, our customers often say, “We have invested in a lot of tools and sales and marketing resources so why are our revenues still not ‘up-there’?” Let’s take a look at the possible reasons for this. 

MSPs often lack critical marketing and sales skills. They are technical experts and know everything about the products they sell and the services they offer. But, when it comes to talking about them to their prospects–when it comes to putting it in a way that the prospect is interested in them, the typical MSP is at a loss of words, strategies and know-hows. Most of them don’t have full-time marketing or sales staff either. This means, they don’t possess the skill set needed to sell or the external means to help them sell.

MSPs are too busy working in the business to work on it
Most MSPs don’t have a brand! They are too busy taking care of their existing client’s IT needs to focus on marketing and sales. Marketing and sales activities are not something that can be done during ‘free-time’. They need to be consistent to make an impact and a MSP who is wearing multiple hats–as a business owner, marketing and sales person, IT technician, etc., they cannot focus on their marketing programs 100%. They are so short of time that they cannot engage in elaborate marketing/sales campaigns or spend time learning new marketing tools or attend marketing and sales workshops when they have clients waiting.

How MSP marketing and sales concierge services can help
Sales and marketing concierge services work to offer MSPs all the marketing and sales support they need to push their brand and sell more. They play a key role in helping you drive significant ROI from your investment in MSP marketing programs and tools by ensuring that you actually put to use the marketing resources and tools you invest in.

Meanwhile, check out www.mspadvantageprogram.com to learn more about the most comprehensive MSP marketing and sales program out there!