MSP marketing and sales concierge services help Managed Service Providers (MSPs) market and sell their services more effectively by ensuring that they get the support they need to do so just when they need it–even if their vendors are too busy to offer it to them personally. This week we talk about 6 kinds of MSP Marketing Concierge Services that you can leverage to add value to your marketing and sales campaigns.
Demand-creation program support
As the name suggests, demand-creation program support helps you generate demand for your product or service. It makes your brand popular and helps you build your brand and become a known name among your target market. As a part of demand-creation program support, your concierge partner may offer you ready-to-use marketing and sales programs or even run the program on your behalf and then route the relevant leads to you.
Campaign/platform setup
Perhaps you have already invested in a sales and marketing automation platform that lets you run marketing and sales campaigns. But, do you have the time to figure out the platform/portal all by yourself? A marketing concierge service that covers sales and marketing campaign/platform setup can help. Examples include creating a complete user profile in the system, setting up marketing and sales campaigns for you, etc.
Sales and Marketing fund planning and management
There are a lot of MSP marketing and sales programs out there in the market and many MSPs invest in them hoping to get the right results. However, these programs are often underutilized or misunderstood by many MSPs. You need more education on the benefits of sales and marketing programs for your business. An MSP marketing concierge team that offers sales and marketing coaching and business consultancy can help you understand what’s out there in the market, what’s most effective and even assist you in planning and managing your investment in marketing and sales tools, better. An MSP marketing and sales consultant can work with you on a regular basis discussing the optimal MSP marketing and sales strategies that suit your business and target market.
Creative and design agency, localization services
Your vendors probably provide you with the basic marketing materials you need to sell their products and services. But, what if you need a little more? For your brand to be recognized, your marketing and sales campaigns need to carry your personal touch. Your vendor’s marketing department certainly cannot meet your need for individualized marketing and sales collateral. An MSP marketing concierge service that offers creative design, branding, campaign localization and local language support may be the answer to this challenge.
Lead management services
You may have multiple vendors and leads flowing in from multiple sources. A concierge partner who offers lead management services can help you find method in this madness. Lead management services may include
- Generating leads for you
- Importing leads into your sales/marketing platform
- Reaching out to leads at the right time (via automated emails) and staying in touch with them regularly (by setting up lead nurturing drips)–all on your behalf
- Pushing hot leads to you, so you can step in and close the deal when the time is right
Measurement and ROI reporting
Nobody likes to put in effort if they don’t know the results. You would certainly like to know how you are faring. If there is no way for you to know what results your marketing/sales efforts are generating, and you continue to make those efforts irrespective of results, it will be such a waste of resources. However, you don’t really have the time or expertise to understand complicated marketing reports and crunch the numbers to find out if the last email campaign you sent out did well. It might be helpful to look for a concierge services partner who offers measurement and ROI reporting as a part of your MSP marketing concierge services in this case.
MSP marketing concierge services help you become more successful by ensuring that you get the support they need to sell your products/services, just when you need it–even if you are too busy to engage in sales and marketing activities personally.