Now that the internet and social media have become so prevalent, it’s hard to remember when we used the words “social network” to describe our real life friends, family, and business contacts, but of course this is still an extremely effective way to conduct business. The question a lot of businesses have today is how … Continue reading How to Turn Your Real Life Network Into an Online Lead Generator
B2C (Business–to-Consumer sales) and B2B (Business-to-Business sales) have been long seen as separate markets that require distinctly different marketing strategies. Business purchasers are driven by different motivators than consumers. They also have more distinct expectations about the entire sales process. As an MSP, you are selling B2B and you’re prospects are going to respond better … Continue reading Understanding how to sell to another business-Part 1
Today’s blog suggests a simple value adding idea that might help you provide greater client satisfaction. Despite all the firewalls and spam folders, there is one excellent method for hackers to get into systems. It is the phishing scam. As you know, phishers send out emails on a subject that would appear to be relevant … Continue reading Phishing and MSPs: Teach your clients well.
Securing the second opportunity to meet your prospect means that you have done a good job during the first one. In this article we will discuss how you can keep that momentum going. You will have to put your heart and soul into the preparation for this. But this time you are going to sell … Continue reading MSPs: How to Convince Your Prospect to Convert, Part 2
Selling your services to businesses can be very challenging, not only because of skeptical prospects but also because you are in a very competitive environment. Selling doesn’t stop with lead generation. Once you have a potential buyer, you still really have your work cut out for you. You need a sales strategy. You need to … Continue reading MSPs: How to Convince Your Prospect to Convert, Part 1
I was running errands today, and had library books to return. It is a large system, but my nearest branch is only open 4 hours a day, 4 days a week. But which days and when? I pulled the car over and checked their website on my phone. They didn’t have a mobile adapted site … Continue reading Mobile access – How to annoy a visitor with your page setup.
When you get a new dog, he doesn’t understand anything you say. “Not on the rug, Duke.” “Outside, Duke. Right now!” “ Let’s go for a ride in the car, Duke.” For him it is all “ blah, blah, blah, Duke, blah, blah, blah.” Since you don’t speak “dog,” you have a problem. You’ve got … Continue reading My dog doesn’t understand me: MSP Sales isn’t an IT job.
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Keeping a lead engaged until you get that first appointment requires a particular skill set. There are MSP sales tools available now that mean old-fashioned cold calling can be avoided. As a technical person, running sales isn’t in your background, and this process may make you a little uncomfortable. Here are some basic steps using … Continue reading MSP Sales Tip : Getting That First Appointment from a Lead
When you’re out there trying to market your services, how effectively are you getting across the message that you really understand the specific needs of the client your pitching to? For instance, if you’re looking for clients in the medical field, they need to feel you’re aware of the specifics of their business needs. There … Continue reading Personalize your Sales