The best way to leverage existing and new relationships from your events is to stay in touch. You should develop tailored messaging for every scenario a contact may fall into. If they were able to attend – great! – Make sure your email follow up includes a thank you as well as valuable takeaway information. … Continue reading How to strategically plan a marketing campaign for events: Part-IV
In our last two blogs, we discussed how to attract your prospect’s attention to the event you are hosting. In this blog, we answer the question–What next? You’ve got people in a room – digitally or physically – Now what? It’s important to be “in the moment” while at an event, whether that’s in a … Continue reading How to strategically plan a marketing campaign for events: Part-III
It’s important that you promote your event campaigns alongside your day-to-day marketing campaigns. Tie in the value you promote with your educational, top-of-mind nurturing efforts with all event-related marketing collateral. This is an important part of brand consistency and is a great way to reiterate the value of your services in a fresh way. Once … Continue reading How to strategically plan a marketing campaign for events: Part-II
This post takes a look at one of the most powerful tools companies like yours have for generating new business – hosting an event. Whether it is a webinar of your own, an in person event at the office, or a fun outing, hosting an event gives you the chance to present your value proposition … Continue reading How to strategically plan a marketing campaign for events: Part-I
When our market research and analysis team at Mindmatrix recently conducted a study to identify the biggest challenges faced by our target market–the MSPs, the results did not surprise us much. It was pretty much the same as what it was 5 years ago when we started the MSP Advantage Program, a leading MSP Marketing … Continue reading The 2 Ms still don’t mix: Here’s why most MSPs struggle with Marketing
Contributed by – Rachel Baker A common challenge for MSPs is that even though a lead has warmed up to high or hot interest level, when you finally reach them on the phone you find that they’re not a good fit, or they’re not interested. Data shows that at least 50% of a company’s prospects … Continue reading A MSP’s Guide to getting more – and more qualified – leads
Contributed by – Nicole Goodwin Who is this article useful for? This article is helpful for any Sales and Marketing Manager that would like insight on other users activity in their company. Social Media Reports To view this report you can go to the Report tab > Social > Social Drip Reports. The social media … Continue reading Best Practices For Viewing User Reporting and how to use that information
Sales and Marketing Working Together Nailing down the overall success of a MSP marketing campaign is something rather elusive, because success can be defined in several different ways in the marketing world. Very often there is a mix of both marketing and sales processes that spur the conversion of a lead into a customer (it’s … Continue reading Judging the success of your MSP marketing efforts
Sales and marketing alignment is one topic that commonly comes up in any discussion related to improving MSP marketing and sales effectiveness. A study by MathMarketing concluded that the businesses with the greatest degree of sales and marketing alignment grow faster, close 38% more deals and lose 36% fewer customers than their non-aligned counterparts. For … Continue reading The Secret Sauce to MSP Success: Marketing & Sales Alignment
Contributed by- Megan Cramer Why you should NOT purchase an email list! It’s tempting to think that in order to reach out to a large number of prospects with the least amount of effort, you can simply buy an email list. This is a terrible idea. The contacts on the list had to have opted into … Continue reading The importance of quality contacts