Contributed by – Nicole Goodwin Who is this article useful for? This article is helpful for any MSP tracking their contact activity and how the reports can assist in sales follow up. Where can I see my contact activity report? To see the activity of a specific contact you can go to Connections then select … Continue reading Best practices for utilizing your contact activity reporting for sales follow up
Guest Blogger – Megan Cramer Targeted marketing is crucial in today’s business world, and so many factors are at play when you undertake this task. Identifying your ideal client persona, developing a list of qualified leads, creating content that will entice and appeal to your leads… the list goes on. However, in order to launch … Continue reading Getting started with lead segmentation
How will it save me time? Not only does segmenting your list help you to better target your audience – it can also save you time. With smart lists you can automatically have the lists created in your account. When you add in more contacts they will be filtered into their respective lists, if they … Continue reading Your Marketing and Sales Enablement tool is useless without this!
There is no doubt that you’ve heard the oft-used marketing catchphrase “Content is king.” But, why is that phrase true? What exactly is “content”, and why is it a “king”? More importantly, how does it help with, say, keeping leads & contacts engaged with your company? Let’s explore those questions below. What is content? Content … Continue reading How Marketing Content Helps Your Leads/Contacts Stay Engaged Throughout The Relationship Life Cycle
Who is this article useful for? This article is helpful for any MSP tracking their content. What is lead scoring? Assigning a score to a contact based on interactions with your sales and marketing materials. In simple terms for every click, open, or download they receive points. As they gain points it shows you that … Continue reading Importance of lead scoring in MSP Marketing
A figure that gets thrown around often when talking about sales follow up is 12. But 12 what? A novice in the MSP sales world may think this simply refers to 12 outgoing phone calls, but there are several reasons why this isn’t a smart approach. It’s definitely true that as a MSP, it’s vital … Continue reading How often, and when should I be following up?
Pittsburgh’s leading channel and sales enablement company, Mindmatrix, is making its brand felt across the country by participating in two premier industry events to be held in Philadelphia and Seattle this month. The first event is the Channel Partners Evolution Conference, which is being held at the Pennsylvania Convention Center, Philadelphia, PA on October 9-12. … Continue reading Mindmatrix Will Be Present at the Channel Partners Evolution Conference and the ASCII Show This Month
Guest Blogger – Megan Cramer As a leader in MSP business, you already know it brings nothing but headaches when companies who are ill fit for one another try to do business together. Imagine trying to squeeze into a pair of pants that are too small and attempting a graceful yoga routine. It’s not comfortable, … Continue reading What is an ideal client profile, and who is mine?
Your Email Content Is Only As Effective As Your Contact Segmentation When it comes to MSP marketing, segmenting your contact list should be step one of the process. First and foremost, you want your contacts to get the most relevant and valuable content. 88% of marketers believe segmentation to be a key element impacting customer … Continue reading Why is it important to segment your list
Leading MSP sales and marketing enablement provider, Mindmatrix, will be at Booth #11 Pittsburgh’s leading MSP sales and marketing enablement provider, Mindmatrix is an exhibitor at Continuum Navigate 2018, which is being held at the Seaport Hotel & World Trade Center, Boston, September 24 through 27. Mindmatrix will be at Booth #11. Michelle Garskie & … Continue reading Mindmatrix to showcase its MSP–IT Advantage Program at Continuum Navigate 2018