Who is this article useful for? This article is helpful for any MSP tracking their content. What is lead scoring? Assigning a score to a contact based on interactions with your sales and marketing materials. In simple terms for every click, open, or download they receive points. As they gain points it shows you that … Continue reading Importance of lead scoring in MSP Marketing
A figure that gets thrown around often when talking about sales follow up is 12. But 12 what? A novice in the MSP sales world may think this simply refers to 12 outgoing phone calls, but there are several reasons why this isn’t a smart approach. It’s definitely true that as a MSP, it’s vital … Continue reading How often, and when should I be following up?
Pittsburgh’s leading channel and sales enablement company, Mindmatrix, is making its brand felt across the country by participating in two premier industry events to be held in Philadelphia and Seattle this month. The first event is the Channel Partners Evolution Conference, which is being held at the Pennsylvania Convention Center, Philadelphia, PA on October 9-12. … Continue reading Mindmatrix Will Be Present at the Channel Partners Evolution Conference and the ASCII Show This Month
Guest Blogger – Megan Cramer As a leader in MSP business, you already know it brings nothing but headaches when companies who are ill fit for one another try to do business together. Imagine trying to squeeze into a pair of pants that are too small and attempting a graceful yoga routine. It’s not comfortable, … Continue reading What is an ideal client profile, and who is mine?
Your Email Content Is Only As Effective As Your Contact Segmentation When it comes to MSP marketing, segmenting your contact list should be step one of the process. First and foremost, you want your contacts to get the most relevant and valuable content. 88% of marketers believe segmentation to be a key element impacting customer … Continue reading Why is it important to segment your list
Leading MSP sales and marketing enablement provider, Mindmatrix, will be at Booth #11 Pittsburgh’s leading MSP sales and marketing enablement provider, Mindmatrix is an exhibitor at Continuum Navigate 2018, which is being held at the Seaport Hotel & World Trade Center, Boston, September 24 through 27. Mindmatrix will be at Booth #11. Michelle Garskie & … Continue reading Mindmatrix to showcase its MSP–IT Advantage Program at Continuum Navigate 2018
Answering The Question, “What Do I Want A Contact To Do As A Result Of Reading My Content? Contributed by – Laura Estes Call to Action or CTA play a key role in enhancing the effectiveness of your MSP marketing content. It is the button on a MSP marketing asset such as an ad, landing … Continue reading Designing An Effective Call To Action(CTA)
As a MSP you might find yourself struggling with lead generation because you won’t have a corporate marketing department to support you by providing quality leads. Also, if you are like most MSPs, then you wouldn’t be having a sales team at your disposal to close those leads. Here are some very effective tips that … Continue reading MSP marketing tips to help you attract leads
A guest blog by Laura Estes, our MSP Marketing & Sales Enablement Consultant. Research shows that 50% of LinkedIn members are more likely to purchase from companies when they engage with them on LinkedIn. Optimize your page so your company is found more easily and gains credibility when a prospect views your page! If you … Continue reading 5 Quick Ways to Optimize Your Linkedin Company Profile for Better Visibility
This week we are featuring a guest blog by Laura Estes, our MSP Marketing & Sales enablement Consultant. I am sure you are familiar with the term “dog years.” If not, they say that one year for a dog feels equivalent to living seven years. Well, it turns out that the internet has its own … Continue reading Tips For Rewriting Existing and Evergreen Materials