The COVID-19 pandemic has been one of the worst disasters to strike humankind in a long time. But, with vaccines in the picture, it seems like there’s light now at the end of the tunnel. While the virus and its impact won’t suddenly disappear at midnight on January 1st, 2021, things are certainly expected to get better next year. It has been a rough year and to capitalize on the revitalization of the economy as the pandemic wanes, you need to be ready to hit the ground running. Here are some MSP marketing and sales tools that can help you do that.

Your key aim should be to shorten your sales cycle. A shorter sales cycle means faster closing of leads, quicker revenue and lesser investment of time and other resources on leads. To be able to do that, you should invest in MSP sales and marketing tools that allow you to engage in –

• Instant, focused lead follow-ups – You need MSP marketing tools that analyze prospect behavior and automatically take care of follow-ups. Such tools also notify you about key prospect actions so you can reach out to them. 

• Personalized messaging – Make sure your MSP marketing and sales program offers you relevant sales and marketing content as well as system-based personalization where the content is customized for each prospect. This ensures your messaging resonates better with your contacts, helping you move up the sales cycle faster.

• Keep your brand on top of prosepct’s minds- You should invest in MSP sales and marketing content and tools that help keep your brand visible, even during these times. Examples include automated newsletters, social media posts, email drips, etc. Such regular content dissemination ensures your brand is ‘out there’, which means, when things ease up, you will be remembered by your prospects.

When things start to look up, it is important that you are ready, and the MSP Advantage Program does that with its unique blend of content, sales and marketing automation tools. Through its MSP Advantage Program, Mindmatrix works with hundreds of MSPs, integrators and VARs to make their marketing easy and effective. Mindmatrix empowers MSP sales and marketing teams with Marketing Automation, Sales Enablement and Asset Management tools, Content and Managed Marketing Services to enable MSPs, VARs and integrators to generate leads and close deals more effectively.