Wondering what 2021 holds for you in terms of marketing and selling your MSP services? Our blogs for January discuss the various MSP sales and marketing elements that you need to focus on this year to generate quality leads and close them. This week we talk about the role your website will play in this aspect.
Your website, the lead magnet
2020 changed the way we looked at the world. It brought various new trends into the picture such as working remotely, virtual tradeshows, online meetings, etc., that are here to stay–at least for the first half of the year, if not beyond. These trends mean your business’s online visibility has to be at its best this year. You will have more and more prospects checking the web for MSP services and you need to make sure your online presence is strong enough that you show up on those search results. But, that alone is not enough. You also need to ensure your website is attractive enough to capture and hold the attention of those who visit it. The same logic extends to your social media presence and blogs. This translates into two things-
a) You need to put relevant content out there, so your leads are interested in listening to what you have to say
b) The content needs to be optimized so your business actually shows up online when your prospects look for managed IT services.
Your website aesthetics
Of course, your website’s design also matters a great deal in terms of the layout, look and feel. Make sure-
- The layout the simple and attractive
- Your website is easy to navigate
- The content on your website is relevant and interesting
- Your website is mobile compatible
- It loads in a few seconds, whether on mobile or the desktop
Lead-gen sources
Your website should have plenty of call-to-actions urging your website visitors to contact you. You can also offer relevant content to your website visitors and ask them to fill a form providing their contact information in return. Examples include whitepapers, day zero alerts, webinar recordings, etc, on topics that would be of interest to them. For example, your prospects may be interested in a whitepaper that discussed cybersecurity tips for small businesses, or how to keep their data safe from hackers.