This week we are featuring a guest blog by Laura Estes, our MSP Marketing & Sales enablement Consultant. I am sure you are familiar with the term “dog years.” If not, they say that one year for a dog feels equivalent to living seven years. Well, it turns out that the internet has its own … Continue reading Tips For Rewriting Existing and Evergreen Materials
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Mindmatrix was chosen for the critical add-ons it released this year Pittsburgh-based, leading Channel and sales enablement solutions provider, Mindmatrix has been declared a ‘Rising Star’ by Destination CRM in The 2018 Market Awards. Mindmatrix shares this prestigious title with other industry leaders including LinkedIn, Urban Airship, and Freshworks. Mindmatrix was chosen for the consistent … Continue reading Mindmatrix declared a ‘Rising Star’ by Destination CRM in The 2018 Market Awards
Many MSPs shy away from participating in events in fear of losing money. But, by skipping events you are losing out on one of the most profitable ways to raise awareness about your business and product! This Thursday, we have our leading MSP Marketing Consultant, Megan Cramer discussing how you can leverage event marketing to … Continue reading How to strategically plan a marketing campaign
The content packages, available exclusively to Mindmatrix platform users, helps them effectively overcome their key marketing challenge–content creation Pittsburgh-based, leading MSP-IT marketing and sales enablement services provider, Mindmatrix announced today that it was launching a new service line–Mindmatrix content packages to help its core customer group, the MSP/IT industry partners, effectively meet their marketing and … Continue reading Mindmatrix launches MSP marketing and sales content packages exclusively for Mindmatrix customers
A post by our guest author, Eric Weber– Industry leading MSP Marketing & Sales Enablement Expert I was on the road the last 2 weeks to source and get leads. I went to an ASCII Success Summit and set up a booth. The owner and myself also went to the HTG peer groups meeting and … Continue reading You got the leads you wanted…what next?
When Google introduced search personalization, it brought about a revolution of sorts. The search results became customized to suit the demographics and previous search history of the user. Google could now predict what its users were looking for. And sometimes, even dictate to its users what they should look for, instead. It was then, that … Continue reading Using Marketing Automation to Create Personalized MSP Marketing and Sales Content
Are you focusing on your website as a MSP marketing tool that you assume will be accessed by desktop, laptop, and tablet? That could mean you will begin to lose visitors to your site. Do you have a smartphone? How often do you search the web from your phone? Quite often, most likely. Notice a … Continue reading Your website, mobile access, and your brand. Trouble?
Why you should score your leads? Simply because you are too busy! As a MSP, you are wearing multiple hats. You have too many things to do AND sell your services to new leads. Lead Scoring helps you understand which leads are really ready to hear from you and lets you focus your precious time … Continue reading Why Lead Scoring is good for MSPs?
Wikipedia describes Big Data as, “a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications. The challenges include capture, curation, storage, search, sharing, transfer, analysis and visualization. The trend to larger data sets is due to the additional information derivable … Continue reading Making Big Data MSP-Friendly
I’m sure as a MSP, you have been using lead nurturing for some time now. However, with regular use of lead nurturing, or anything for that matter, some best practices can fall by the wayside. To ensure that you are making the most of your lead nurturing campaign, we have made a quick list of … Continue reading 10 MSP Marketing Tips to boost your Lead Nurturing success