This post takes a look at one of the most powerful tools companies like yours have for generating new business – hosting an event. Whether it is a webinar of your own, an in person event at the office, or a fun outing, hosting an event gives you the chance to present your value proposition … Continue reading How to strategically plan a marketing campaign for events: Part-I
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When our market research and analysis team at Mindmatrix recently conducted a study to identify the biggest challenges faced by our target market–the MSPs, the results did not surprise us much. It was pretty much the same as what it was 5 years ago when we started the MSP Advantage Program, a leading MSP Marketing … Continue reading The 2 Ms still don’t mix: Here’s why most MSPs struggle with Marketing
Contributed by – Rachel Baker A common challenge for MSPs is that even though a lead has warmed up to high or hot interest level, when you finally reach them on the phone you find that they’re not a good fit, or they’re not interested. Data shows that at least 50% of a company’s prospects … Continue reading A MSP’s Guide to getting more – and more qualified – leads
Contributed by – Nicole Goodwin Who is this article useful for? This article is helpful for any Sales and Marketing Manager that would like insight on other users activity in their company. Social Media Reports To view this report you can go to the Report tab > Social > Social Drip Reports. The social media … Continue reading Best Practices For Viewing User Reporting and how to use that information
Sales and Marketing Working Together Nailing down the overall success of a MSP marketing campaign is something rather elusive, because success can be defined in several different ways in the marketing world. Very often there is a mix of both marketing and sales processes that spur the conversion of a lead into a customer (it’s … Continue reading Judging the success of your MSP marketing efforts
Sales and marketing alignment is one topic that commonly comes up in any discussion related to improving MSP marketing and sales effectiveness. A study by MathMarketing concluded that the businesses with the greatest degree of sales and marketing alignment grow faster, close 38% more deals and lose 36% fewer customers than their non-aligned counterparts. For … Continue reading The Secret Sauce to MSP Success: Marketing & Sales Alignment
Contributed by- Megan Cramer Why you should NOT purchase an email list! It’s tempting to think that in order to reach out to a large number of prospects with the least amount of effort, you can simply buy an email list. This is a terrible idea. The contacts on the list had to have opted into … Continue reading The importance of quality contacts
Contributed by – Nicole Goodwin Who is this article useful for? This article is helpful for any MSP tracking their contact activity and how the reports can assist in sales follow up. Where can I see my contact activity report? To see the activity of a specific contact you can go to Connections then select … Continue reading Best practices for utilizing your contact activity reporting for sales follow up
Guest Blogger – Megan Cramer Targeted marketing is crucial in today’s business world, and so many factors are at play when you undertake this task. Identifying your ideal client persona, developing a list of qualified leads, creating content that will entice and appeal to your leads… the list goes on. However, in order to launch … Continue reading Getting started with lead segmentation
How will it save me time? Not only does segmenting your list help you to better target your audience – it can also save you time. With smart lists you can automatically have the lists created in your account. When you add in more contacts they will be filtered into their respective lists, if they … Continue reading Your Marketing and Sales Enablement tool is useless without this!