Are you pitching to a client from the hospitality industry? Then, here are a two industry-specific vulnerabilities to discuss when speaking with them. Tell them about the risks of being a consumer-based business One of the most obvious vulnerabilities of the hospitality industry is that it is primarily consumer-based. It is all about individuals. This … Continue reading Pitching Managed Services to the hospitality industry: Part One
Category Archives: MSP
Day zero alerts are a great way to stay in touch with your clients while adding value to them. This video discusses what day zero alerts are and how you can leverage them to build a relationship with your prospects.
MSP marketing can be tricky–especially when you are too busy taking care of your clients’ IT infrastructure. You need to make maximum impact with minimum resources and within a very short span of time. This video offers some helpful ideas.
Your marketing and sales assets are key to helping you get leads and even close them. A good market and sales asset repository is the backbone of your MSP marketing and sales process. This video discusses the role of MSP asset management systems in helping you build an effective MSP marketing and sales content library
As an MSP, your hands are probably so full managing your client’s IT infrastructure that it can become difficult to focus on sales and marketing. MSP sales and marketing enablement tools can help you in this regard. Watch our latest video to learn more.
As an MSP, you know how critical MSP marketing and sales materials are to your sales process. But how do you know if your sales and marketing assets are truly effective? Successful MSP marketing and sales heavily depends upon your ability to share content with your leads that is personalized, relevant, and up-to-date. For a … Continue reading MSP marketing content audit: The 1st step to MSP marketing success
Closing leads can be tricky. Sometimes, despite your best efforts, leads may end up leaking through the sales funnel. This video discusses 6 steps that you can take to ensure you don’t lose you leads to a leaky sales funnel.
MSPs are finding it increasingly challenging to build enough trust in a short time-frame to get prospects to make a decision in their favor. In an era when the prospect has almost every bit of information possible at their disposal, thanks to the internet, what can you do differently to attract your prospect’s attention and … Continue reading How MSP Sales Enablement tools help MSPs overcome key sales and marketing challenges
Generating great content for your MSP marketing and sales programs is not easy. But, having a content calendar can help make the process simpler. Learn more in this video.
A lot of businesses place immense importance on getting new leads, adding new clients. They go to any lengths to sign up one new customer, but make the rookie mistake of taking their existing clients for granted. High client-retention index is not a good-to-have, but a must-have factor for a successful MSP business, and can … Continue reading MSP Marketing Post: How to retain your existing clients while growing your business