The single most important component in any MSP marketing is what method(s) you will employ to feed new contacts into your sales funnel. This is referred to as “Demand Generation.” Demand Generation consists of a few activities that you can employ, on a consistent basis, to find new individuals and companies that will benefit from … Continue reading An introduction to Demand Generation for MSPs
Category Archives: MSP Marketing Automation
Cybersecurity has always been a must-have for businesses, but more so since the COVID-19 pandemic. The recent rise in the WFH business model is making cybersecurity indispensable. This is the right time for you to convey the true value you bring to your clients with your cybersecurity services. In this video, we discuss a few … Continue reading An MSP’s Guide to selling Cybersecurity in a post-pandemic world
Email marketing is one of the key elements in your MSP marketing strategy. There is no dearth of email marketing software programs in the market that help MSPs engage in email marketing campaigns promoting their business. However, powerful email marketing is much more than just software. An email marketing tool alone can’t help you engage … Continue reading Personalization: An important element in building a successful email marketing strategy for your MSP business
Businesses in the service industry are great prospects for your MSP business. However, to make an impact, you should be aware of the challenges faced by your target segments. You should be able to identify their pain points first, so you can make an impact by talking about how you can resolve their problems. In … Continue reading Pitching your MSP Business to Service Industry Prospects
To sell your MSP services successfully you need to understand the pain points of your prospects. In this blog, we address the key IT challenges faced by Accounting firms so that you can include them in your messaging and pitch your services more effectively. IT Challenges Faced by Accounting Firms System maintenance For accounting firms … Continue reading Are you pitching your MSP services to accounting firms? Here are some tips to help you do it better.
A lot of businesses place immense importance on getting new leads, adding new clients. They go to any lengths to sign up one new customer, but make the rookie mistake of taking their existing clients for granted. A high client-retention index is not a good-to-have, but a must-have factor for a successful MSP business, and … Continue reading Client Retention Best Practices
In our blog, Do you know your buyer persona, we discussed the importance of understanding your prospect’s profile based on their behavior and attributes. (Click here if you want to jog your memory on the topic!) In our blog this week, we discuss what tools you can use to draw up a prospect profile and … Continue reading Put a face to the names on your MSP marketing list with these lead tracking tools
Managed Service Providers need more than just a marketing automation platform to truly succeed! As an MSP you are too busy working in your business, handling your client’s IT requirements to work on your business. Most MSPs just don’t have the time for complicated marketing automation tools! Even if they do invest in MSP marketing automation … Continue reading MSP Marketing Success needs more than just an MSP Marketing Software
Your credibility as a trusted MSP is your most important asset. Your clients are trusting you with the backbone of their business–IT. This week in our blog, we share a video that offers some tips on how you can boost your business credibility.
Emails are one of the most popular marketing tools today. But, there’s a downside. They are so popular that your email marketing campaign has to be really interesting to catch your prospect’s attention. In our blog this week, we share a video that discusses how you can leverage MSP marketing automation platforms to engage in … Continue reading Creating effective MSP email marketing campaigns