Category Archives: MSP Marketing Automation

How a 360-degree prospect view can turn things around for MSPs

Nothing can beat the advantages of truly understanding your prospects. Knowing your prospects helps you connect with them better and sell better in the process. Our video this week discusses the benefits of having an unobstructed, all-around view of your prospects an their activities during their buying journey.

Pitching managed services to the hospitality industry

The hospitality industry has a lot of complications when it comes to maintaining a secure IT network. If you are pitching to a client from the hospitality sector, there are some very specific challenges that they face, which you can discuss in order to strike a chord with them. Our video explores two such challenges … Continue reading Pitching managed services to the hospitality industry

Pitching your managed IT services to the CEO? Here are 3 things to talk about

Are you pitching your managed IT services to the CEO of an account? Pitching your managed IT services to a CEO is very different from pitching to someone with a technical background and persona. While you may be able to impress the CTO of a company by discussing tech and how you can support their … Continue reading Pitching your managed IT services to the CEO? Here are 3 things to talk about

What value can MSPs add to a client with remote staff

While the pandemic has faded away, the WFH model is still around, with a lot of organizations realizing that it works well for both–the company and its employees. Are you pitching to a client who allows employees to work remotely? Watch our video to learn a few points you should absolutely bring up when speaking with … Continue reading What value can MSPs add to a client with remote staff

Things to know before purchasing an MSP marketing tool

An MSP marketing and sales enablement program could be the best investment you make to grow your business. But, not all MSP marketing platforms are created equal. Watch our latest video to learn what are the key elements to consider when investing in an MSP marketing and sales enablement software.

Pitching Managed Services to the hospitality industry: Part Two

In our blog last week, we discussed how talking about very industry-specific IT vulnerabilities with your clients from the hospitality industry, will enable you to send the message across that you understand their sector and related IT risks very well. This week, we are back with more tips on the same topic.  Explain how employee … Continue reading Pitching Managed Services to the hospitality industry: Part Two

Pitching Managed Services to the hospitality industry: Part One

Are you pitching to a client from the hospitality industry? Then, here are a two industry-specific vulnerabilities to discuss when speaking with them.  Tell them about the risks of being a consumer-based business One of the most obvious vulnerabilities of the hospitality industry is that it is primarily consumer-based. It is all about individuals. This … Continue reading Pitching Managed Services to the hospitality industry: Part One

Pitching to a client with WFH staff

Are you pitching to a client who allows employees to work remotely? Then, there are a few points you should absolutely bring up when speaking with them.  With the COVID 19 pandemic, the work-from-home or WFH model gained a lot of popularity as a lot of organizations, big and small adopted it to continue being … Continue reading Pitching to a client with WFH staff

Making an impact with your MSP marketing

MSP marketing can be tricky–especially when you are too busy taking care of your clients’ IT infrastructure. You need to make maximum impact with minimum resources and within a very short span of time. This video offers some helpful ideas.

Why every MSP should perform a content audit

Successful MSP marketing and sales heavily depends upon your ability to share content with your leads that is personalized, relevant, and up-to-date. For a busy MSP, continually updating and sharing content that works can be a daunting task. What can you do to get started with an organized MSP marketing content creation and dissemination method? Find out … Continue reading Why every MSP should perform a content audit