For many Managed Service Providers (MSPs), the “Quarterly Business Review” (QBR) has become a dreaded administrative hurdle. It’s often a reactive session where the account manager defends a stack of tickets, justifies a slight price increase, and hopes the client doesn’t ask why they’re paying for a backup service that failed once last month. If … Continue reading The vCIO Framework: Turning a “Check-in” into a Strategic Roadmap
Category Archives: MSP marketing and sales playbook
In this week’s blog post, we talk about MSP marketing and sales playbooks and discuss why they are a key element of MSP Marketing Enablement. A playbook is a systematic organization of all marketing and sales assets that you will need when interacting with your prospects. Do you know that playbooks can help you boost closure rates … Continue reading Why Every MSP Needs Marketing and Sales Playbooks