As a managed service provider (MSP) owning your own IT business, you would already be aware of the role marketing materials play in helping you sell your services. Interesting and relevant marketing materials can help put your brand out there in the market. In our blog this week, we discuss 5 MSP marketing collateral that you should definitely invest in. These are Whitepapers, personalized email marketing campaigns, regular blog posts, lead-generating landing pages and attractive MSP websites. Learn why you need to have these MSP marketing materials and how they will take you closer to your MSP marketing goals for this year.

Whitepaper
Whitepapers are used to educate your audience and to build trust with them. Offering whitepapers as a free download from your website or landing pages is an excellent way to generate more leads for your business. You need to share several informative whitepapers which your potential audience can download from your marketing emails, website, and landing pages that help them understand how you can resolve their business challenges.

Emails
There are several types of marketing and sales emails that you will need to market your MSP services effectively. Examples include email asking for meetings with your engaged prospects, different types of email drip campaigns such as, inquiry generating drip (emails that are educational to warm your cold prospect base), lead engagement drip (emails that are meant to convert your hot prospect base into customers) and customer referral drips (used to solicit referrals from your existing customer base).

Landing Pages
Using landing pages is a great way to capture the email address of new potential prospects. The entire purpose of a landing page is to offer a prospect something of value, in return for their contact information. Landing pages can be incorporated into your existing website, published to social media sites, and used for pay-per-click ads.

Blog Posts
Blogging is a way for businesses to let potential customers know you are relevant in the industry. Using a forum, such as a blog, is a great way to educate your audience and let them know that you can be a trusted leader in your industry. Most importantly, blog posts appear in search engine results. Get found easier on the web by having a blog that offers relevant, interesting content and is updated regularly.

Website
Your website is the equivalent of your physical office in the virtual world. Make sure you have an interesting, informative, search-engine-friendly MSP website. Your website is one of the best tools to help you attract leads. (Want to build a great MSP website? Click here)

For your MSP Marketing efforts to succeed, make sure your marketing strategy covers all the 5 elements discussed here. But, when you are a busy MSP, you may not have the time/resources to invest in content creation. Check out www.mspadvantageprogram.com to learn how you can resolve this challenge.