Email marketing campaigns are a great tool to build brand awareness and create ongoing contact with prospects, but sometimes they don’t score too high on the effectiveness scale. Our blog this week discusses how you can leverage MSP marketing automation platforms to boost your email marketing this year.
Email scheduling and intelligent auto-sends: MSP Marketing automation platforms with email marketing capabilities allow you to schedule emails for specific dates and times, and also for specific situations. For example, you can schedule an Independence Day e-greeting to go out on the 4th of July or program the system to send a “Thank you” message to someone who fills a form on your website.
Lead nurturing email campaigns: MSP marketing automation platforms allow you to engage in lead nurturing email campaigns, whereby the system sends a series of automated emails with relevant content to keep your brand on top of prospect’s minds even if they are not ready to be contacted by you for a sale just yet. This keeps the interaction going between you and the prospect, while you can focus on leads that are closer to signing up with you. More on this next week!
Email tracking: MSP Marketing automation platforms offer insight into your email campaigns helping you understand who opened your email, and also learn what action they took once they opened the email. You know who showed an interest in managed services, and you’ll know the specifics of their interest. For example, data security, VoIP services, or cloud storage. That means you can follow up with those who show interest and you can follow up with material related to their specific interest.
Automated Lead scoring of your prospects based on their response to your email campaigns: MSP marketing automation programs bring you lead scoring. Lead scoring involves grading your leads based on various criteria that define the interest level of every lead you get from an email campaign, as well as other marketing efforts. This means you get a prioritized list of the varying levels of interest among your leads. Consequently, if you can only devote 20 minutes a day to follow-ups, those 20 minutes can be devoted to the leads with the highest likelihood of being ready to buy.
Personalization: Personalized sales communication helps you break the ice with your prospects sooner and achieve better results. MSP marketing automation software allows you to personalize your emails to use a customer’s data and focus on products or services that they have expressed interest in. Personalizing your email communication increases the chances of initiating contact with a lead, as well as cementing relationships with present clients.
Mobile compatible emails: These days almost everyone checks their emails on their smartphone. This means that any email you send HAS to be compatible for mobile viewing. Ignoring mobile compatibility can result in your emails being ignored by your recipients. MSP marketing automation platforms can help you in this area by ensuring that the emails your create are automatically adjusted for mobile viewing across different phone OS, browsers and email apps.
With email marketing automation becoming all too common, these are just 6 quick ways in which marketing automation can take your email campaigns to the next level this year helping you differentiate yourself from everyone else in the market.