In this week’s blog post, we talk about MSP marketing and sales playbooks and discuss why they are a key element of MSP Marketing Enablement. A playbook is a systematic organization of all marketing and sales assets that you will need when interacting with your prospects. Do you know that playbooks can help you boost closure rates by over 50%?  Here’s how.

Playbooks help tailoring content to match the buyer’s journey

For your marketing and sales messaging to resonate with your prospects, it must be tailored to match each stage of the buyer’s journey, and playbooks do just that for you. Playbooks help structure content to suit different prospect profiles, varied marketing goals and also to be relevant to prospects who are at different stages of the sales cycle. When combined with other technologies such as intelligent content recommendations, playbooks can help in pushing the right content to you when you need it, versus you having to hunt for it.

Play execution

To market your MSP business successfully, you need much more than a bunch of induction presentations and brochures. What you really need are plays for different scenarios and plays for prospects that are in different stages of the sales cycle. MSP sales and marketing playbooks fit this need perfectly by offering you a step-by-step guide to your marketing and sales campaigns. Playbooks provide you answers to the 3 most common marketing questions that MSPs struggle with–what to say to a prospect, when to say it and how to say it, allowing them to respond positively to leads anywhere in the sales cycle.

Creating effective playbooks is easy with Mindmatrix. Mindmatrix provides a complete marketing and sales enablement solution for Managed IT Services Providers and other Hi-Tech channel partners including VARs, integrators, consultants, and ISVs helping them sell more. Through its MSP-IT Advantage Program, Mindmatrix works with hundreds of MSPs, integrators, and VARs to make their marketing easy and effective. The MSP Advantage Program lets MSPs focus on what they do best: Managing Services by offering them all the tools, strategies, content, and marketing and sales support they need to pursue and close leads effectively.