Selling is fun, exciting and rewarding. You have a marketing team that provides you with leads, necessary collateral and all you have to do is go pitch. But what happens when you are the only one running the show? This blog-post looks into some of the most-often faced challenges of Managed service providers.
Challenge#1: Time–MSPs seem to be perennially short of time. There are too many leads to follow-up, too many e-mails to respond to. There’s just about enough time to take care of client requirements, and handling the marketing and sales aspects of their business becomes difficult.
Challenge#2: Marketing know-how–Most MSPs are not Marketing/sales experts. They don’t have the time or inclination to work with or create complex marketing plans. What they need is a simple marketing program based on push-button technology that will take care of all their sales and marketing needs.
Challenge#3: Lead Tracking–MSPs get leads, but not many of them are able to track those leads and follow-up effectively with them. Reasons being lack of appropriate resources and knowledge. Time and budgetary constraints just add on to this problem. End result: delay in closing or poor closure rate.
Challenge#4: Marketing ROI Mystery–Many MSPs have no idea about the returns on their marketing investments. Questions like ‘How much revenue did the last e-mail campaign generate?’ or ‘How many leads came in as a result of the new landing page I deployed?’ leave them grappling for answers. Without concrete facts and figures to support their marketing efforts, MSPs resort to ‘instincts’ and often end up engaging in zero value marketing efforts.
Challenge#5: Growing Competition–With rampant competition, making sure their voice reaches the end customer, is a challenge. MSPs are looking for solutions that will help them stand-out in the crowd and make an impact.
If you are a MSP who can relate to the challenges we discussed in the blog just now, be sure to check out www.mspadvantageprogram.com.
About MSP Advantage Program & Mindmatrix
Mindmatrix provides a complete marketing and sales enablement solution for Managed IT Services Providers and other Hi-Tech channel partners including VARs, integrators, consultants, and ISVs helping them sell more. Through its MSP-IT Advantage Program, Mindmatrix works with hundreds of MSPs, integrators, and VARs to make their marketing easy and effective. The MSP Advantage Program lets MSPs focus on what they do best: Managing Services by offering them all the tools, strategies, content, and marketing and sales support they need to pursue and close leads effectively.