The 3 key challenges that MSPs  usually face involve building their brand in the local market–one that’s distinct from that of their vendors, the inability to measure the effectiveness of the marketing investment made by them and the inability to get their messages out on time and to a wide audience. Here’s how marketing automation can help MSPs in these challenging areas.

Brand management

Good marketing automation software programs come with brand management capabilities that will allow MSPs to build and promote their personal brand in their local market.  A marketing automation software that’s strong on the brand management side will allow you to maintain branding consistency as well. That means, not having to micro-manage every e-mail marketing campaign or check every landing page, because you know the scope for accidental misrepresentation of your brand or its message is considerably reduced.

Spreading the word

Having a strong customer network is great, but that alone is not enough to get your MSP business the attention it deserves. What you also need is a way to get your marketing message out to their prospects through all possible media channels. And, this is where a marketing automation software with multi-channel collateral creation capabilities can be of great use. While you are at it, remember that a marketing automation software that offers social sharing features would be an added bonus.

Measuring the marketing investment

Most MSPs, having little marketing knowledge or expertise find it challenging to, putting concrete figures on their marketing returns. They end up grappling with questions like—how to quantify their marketing efforts or How to justify their marketing spends. Well, with a marketing automation software, you wouldn’t have to worry about these questions. Your marketing automation software should be able to help you put a number onto your marketing figures. Get answers to questions like how many e-mails you sent out, how many prospects opened them, which marketing media elicits maximum response and so on.

About MSP Advantage Program & Mindmatrix 
Mindmatrix provides a complete marketing and sales enablement solution for Managed IT Services Providers and other Hi-Tech channel partners including VARs, integrators, consultants, and ISVs helping them sell more. Through its MSP-IT Advantage Program, Mindmatrix works with hundreds of MSPs, integrators, and VARs to make their marketing easy and effective. The MSP Advantage Program lets MSPs focus on what they do best: Managing Services by offering them all the tools, strategies, content, and marketing and sales support they need to pursue and close leads effectively.

Please join us for our webinar, “Eric Weber’s Day Off: Part 1” on Wednesday, Sept 04, 2019, 01:00 PM ET / 10:00 AM PT. The webinar is hosted by Eric Weber, Director of MSP Sales, Mindmatrix. The webinar discusses from where and how to start your MSP marketing and business development programs. Register today.