As a MSP you might find yourself struggling with lead generation because you probably don’t have a marketing department to support you by providing quality leads. And, if you are like most MSPs, you probably have only a few salespeople or none at all at your disposal to go convert those leads into deals.

Here are some very effective tips that would help you generate quality leads yourself:

Web presence: Establish a strong web presence. We’re talking about MSP websites here! Having a business website will lend credibility and a touch of professionalism to your home business.

Add value: If you want to attract leads make sure you add value to them through your services and even the content that you have on the web. For example, day zero alerts and general anti-virus tips will attract people to your site, where they will eventually find out more about what you do and perhaps even become a customer.

Get information: Get as much information as possible about your prospects. You could have your prospects fill up one line web forms that help you gather information about them. When someone visits your website or social media page, you should be tracking their online behavior. There are good marketing automation software programs that allow you to do so. You can later use this insight to position your MSP business offerings in a manner that most appeals to them.

Google Adwords: LinkedIn and Google Ads are catching up big time. These advertisements place your product/services on relevant web search results and web pages. To learn more about how to go about AdWords or to get started, click here.

Social media: Social networking sites such as Facebook, Twitter, LinkedIn etc. are fast becoming a MSP business owner’s best friend. Not only do these sites offer unlimited audience for your services, but are also low-cost marketing media. Along the same lines are blogs, newsletters and YouTube videos. All these avenues act as great platforms to showcase your expertise and knowledge in the domain of IT and to attract leads in the process.

Referrals: It can get a little overwhelming to do it all at once—all alone. That’s when deploying a good MSP sales and marketing program can help. Similarly, ask every happy customer to provide you with a referral. Leads through referrals are more likely to convert than the ones you generate randomly.

So, even though lead generation can seem like a challenge for the typical MSP, it can be easily overcome if you have the right strategies in place.