As an MSP, you know how critical MSP marketing and sales materials are to your sales process.
But how do you know if your sales and marketing assets are truly effective? Successful MSP marketing and sales heavily depends upon your ability to share content with your leads that is personalized, relevant, and up-to-date. For a busy MSP, continually updating and sharing content that works can be a daunting task. What can you do to get started with an organized MSP marketing content creation and dissemination method? Find out in this blog post.
Start out by taking a step back and reviewing your content library. How many MSP marketing or sales assets do you need and which ones are they? As an MSP, you have a lot of your plate, but you need to get started with a content audit as soon as you can.
Here are a few questions to ask yourself when performing the audit-
What content are your buyers responding to the most?
This can be very useful for identifying what matters the most to your buyers. You may have a good idea from your account calls and interactions with clients and prospects.
Are there any assets that your prospects find less interesting?
Try to identify your lowest performing assets, or have access to a handy asset rating and usage tool (like Mindmatrix!) so you can check reports to determine the best assets to create.
Do you have enough marketing and sales content and easy access to those?
Check your content inventory. You likely have sales assets that you can use, concentrate on those first. Make sure that you have easy access to the entire library of the most up-to-date sales materials.
Are your MSP marketing and sales assets up to date?
Finally, ensure that all of your marketing and sales materials that are available are up-to-date. Make sure you have access to the latest versions so you sound most relevant.
Even if you are just getting started, taking an audit of what is needed and reviewing how your existing assets are doing is a great way to concentrate your efforts on the sales and marketing assets you need the most to make an impact.