Most MSPs are too busy working for their clients to invest a lot of time into marketing their business. You are probably one of them. But, what if we told you, there’s a very simple tactic that you can deploy to warm up your leads to you quicker? It can serve as the nudge your prospect needs to sign up with you. Interesting, isn’t it? The marketing tactic we are talking about is Day Zero Alerts.

Day Zero Alerts are messages alerting recipients of any vulnerabilities so they can safeguard themselves against them. Day zero alerts are a great way to stay in touch with your leads and add value to them. Has a new security threat been discovered or an important plug-in released for the optimal functioning of a browser? Send an email to your contacts spelling out clearly what the threat is and what they can do to mitigate it. 

As a MSP/IT service provider, here are a few typical Day Zero Alerts that you can share with your prospects

• Information about any malware attacks
• Latest information on internet frauds and scams
• Patch releases for malware that will help your recipients combat them effectively
• Information on any bugs, version redundancy, support withdrawal, et

Day Zeroes are a great way to keep your brand fresh in your prospect’s minds, but that will happen only if you are consistent and timely. You cannot work magic with an odd Day Zero Alert here and there.

No time to do all this work?

Are you too busy running your business to check for Day Zeroes on a consistent basis?  Mindmatrix offers Day Zero Alerts as a part of its MSP-IT Advantage program. Check us out at www.mspadvantageprogram.com to learn more.