Mindmatrix announces its attendance at the SiriusDecisions 2015 Technology Exchange, which will be held at The Grand Hyatt, San Francisco CA, on November 19 and 20. Several Mindmatrix executives will participate in the Technology Vendor Fair and are looking forward to the event as an opportunity to have a dialogue with attendees on the power of channel sales enablement, and the unique value of the Mindmatrix platform.

Harbinder Khera, CEO and founder of Mindmatrix, says “The SiriusDecisions 2015 Technology Exchange conference focuses on the role of technology in taking a company’s marketing and sales to the next level. Mindmatrix is proud to be a part of the event as we strongly believe in the concept of technology being the key to enabling sales through direct and channels partner models.” He noted, “This is also the second conference for IT service providers this month that Mindmatrix is a part of,” he added, suggesting that this customer segment is increasingly looking to leverage technology to outperform competition.

According to Harbinder, most IT service providers, while being great at IT, just do not have the time, patience or skillsets required to dive into hardcore marketing and sales. “They are too busy working in the business to focus on the business”, says Harbinder.

Mindmatrix believes The Tech Exchange conference to be a great platform to not just showcase its services, but also to understand the current challenges faced by IT service providers—one of Mindmatrix’s core customer groups. Over the years, Mindmatrix has helped over 100 IT service providers become more effective at marketing and selling their services, thereby boosting their sales revenues. Mindmatrix understands the unique challenges of the high-tech sales model and knows how difficult meeting the demands of the sales cycle at every stage is, for a high-tech service provider..