As an MSP, you are great at what you do–managing your client’s IT infrastructure. But, while the service you offer is indispensable, you still need effective strategies to attract new prospects and close new sales. This blog post discusses how you can do that effectively in 2022.
#1: Lead visibility
One of the key challenges MSPs face when selling their services, is the lack of lead visibility. Most MSPs find that they have no clue what their leads are up to. Are you even targeting the right kind of leads? Are you following up effectively with your leads? Getting 360-degree lead visibility is the first step to successful MSP sales and marketing.
#2: Guided sales process
Creating a guided sales process that is based on industry best practices will help you sell more effectively. This is where MSP sales and marketing playbooks can help you. A playbook is a systematic organization of all marketing and sales assets and data that you will need to sell your services effectively.
#3: MSP sales and business coaching sessions
MSP sales and business coaching sessions play a key role in helping MSPs sell effectively. Such sessions help by giving MSPs the sales and marketing knowledge and process they lack. They spell out the marketing and sales process clearly and define the process flow for all types of leads and all steps in your sales cycle. They also help by providing a clear action plan and documenting all the sales best practices.
#4: Personalized sales and marketing approach
One of the reasons why MSPs aren’t able to sell their services as effectively as they’d like to is the lack of marketing and sales resources. They don’t have a dedicated marketing team that can help them take a personalized approach to sales and marketing. MSP marketing and sales enablement software programs are a great way to resolve this challenge.
#5: Deployment-ready, relevant sales and marketing content
Most MSPs don’t have a dedicated marketing team or even a dedicated marketing content person. Our research shows that over 85% of MSPs rely on freelance content writers to create marketing and sales content for them. This presents 2 challenges. First, Not many freelance content writers have experience in creating MSP-specific content, so getting quality content to share with their prospects is a challenge for most MSPs; and secondly, it is expensive, so they don’t purchase new content often, which means, there is a dearth of fresh marketing content to keep prospects interested. For any MSP marketing and sales enablement program to work, it needs to offer MSPs, ready-to-use, relevant sales and marketing content that resonates with their target audience and do so consistently at regular intervals.
Designed especially for the busy MSP by Mindmatrix, a company with 23+ years of sales and marketing enablement experience, the MSP Advantage Program offers a unique blend of sales and marketing support, content and technology to help MSPs truly succeed. The MSP Advantage Program lets MSPs like you focus on what you do best: Providing Managed IT Services without worrying about sales and marketing, while still enabling you to attract new business. Please visitwww.mspadvantageprogram.com to learn more!