Content is the core of any marketing strategy. No matter how good your MSP marketing strategy is, if you don’t support it with quality content, you won’t be making much of a headway. Our blog this week discusses 4 key content types and explains how you can position them in your MSP marketing campaigns to attract and close leads.
Whitepapers
Use whitepapers to educate your audience and to build trust with them. Offering white papers as a free download from your website or landing pages is an excellent way to generate more leads for your business. The MSP Advantage Program comes with several informative whitepapers which your potential audience can download from your marketing emails, website, and landing pages.
Emails
Emails are a part of a successful MSP marketing strategy, and they are of several types. These include emails used by your sales team to send follow-up emails, proposals, and meeting requests to their engaged prospects. The other type includes emails that are a part of your marketing drip campaigns. These emails are generally used to generate inquiries, engage leads, or solicit referrals from existing customers. Drip emails are educational to warm your cold prospect base and are meant to convert your hot prospect base into customers.
Landing pages
Using landing pages is a great way to capture the email address of new potential prospects. The entire purpose of a landing page is to offer a prospect something of value, in return for their contact information. Landing pages can be incorporated into your existing website, published to social media sites, and used for pay-per-click ads. The MSP Advantage Program comes with several ready-to-use, relevant, pre-branded, landing pages to choose from.
Blogs
Blogging is a way for businesses to let potential customers know you are relevant in the industry. Using a forum, such as a blog, is a great way to educate your audience and let them know that you can be a trusted leader in your industry. Most importantly, blog posts appear in search engine results. As a part of the MSP Advantage Program, we provide blog content that will help you get found easier on the web
If you have the right content–content that your audience finds interesting and relevant, half the marketing battle is won. The other half entails ensuring that the content is disseminated correctly across all channels and gets maximum exposure.
Through its MSP-IT Advantage Program, Mindmatrix provides a complete marketing and sales enablement solution for Managed IT Services Providers and other Hi-Tech channel partners including VARs, integrators, consultants, and ISVs helping them sell more. We work with hundreds of MSPs, integrators, and VARs to make their marketing easy and effective. The MSP Advantage Program lets MSPs focus on what they do best: Managing Services by offering them all the tools, strategies, content, and marketing and sales support they need to pursue and close leads effectively. Please visit www.mspadvantageprogram.com to learn more.
