Social media marketing refers to building awareness of your firm using sites such as LinkedIn, Facebook, Twitter and your company blog. Social media marketing has specific goals that may differ from the goal of a website or a brochure. Websites function as your digital storefront and are where people go to browse your products and … Continue reading Why MSPs need social media marketing
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The PRM software empowers vendors to engage in powerful social media and email marketing campaigns on behalf of their channel partners Mindmatrix PRM software now allows corporate marketing teams to engage in marketing and sales campaigns for their channel partners through its ‘on-behalf marketing’ feature. The ‘on-behalf’ module of Mindmatrix channel marketing software allows corporate … Continue reading Mindmatrix’s ‘on-behalf marketing’ feature works to further strengthen partner relationships
Last week we talked about how MSP sales and marketing isn’t about a one time sale, but building relationships. There are many ways to nurture and build relationships and some of them require working develop face-to-face connections with prospects. However, don’t forget that the internet can make this a little easier for you. Here are … Continue reading Don’t market for Black Friday- Part II
Ok we actually don’t care if, as a MSP, you took the weekend to shop, shop, shop. But today’s post is about your marketing and sales efforts. Though you are surrounded by retail marketing, remember that Business-to-Consumer sales (another fancy term for retail sales) has little to do with your marketing efforts. Consumer sales is … Continue reading Ignore Black Friday and Holiday sales
Sales Tools for MSPs: Managing the Sales Process When you learn that you have a lead that has the potential to convert, you must be ready to execute your sales process. That means the entire strategy you need to close that sale should be in place before you begin. Sales tools for MSPs play an … Continue reading Sales Tools for MSPs: Managing the Sales Process
MSP Marketing and Sales: Why You Need Verticals Some MSPs choose to provide their services to specific markets, commonly referred to as a “vertical.” But what is a vertical? A vertical is fundamentally synonymous with the term “industry” or “field.” For example, healthcare is a vertical. The legal field is a vertical. Even though you … Continue reading MSP Marketing and Sales: Why You Need Verticals
Staying in Front of Potential Customers in the Sales Funnel Having overcome the challenge of generating inbound leads is only half the battle. Nurturing those leads into potential customers and staying in touch with them when they need answers is your next assignment. Now you ask yourself: how do we not lose these potential customers … Continue reading How an MSP Can Conquer the Sales Funnel
Leading MSP & hi-tech channel enablement provider, Mindmatrix, to showcase its MSP–IT Advantage Program at the IT Nation 2016 Mindmatrix is sponsoring and exhibiting at IT Nation, 2016 to be held at Hyatt Regency, Orlando, FL on November 9-11, 2016. Matthew Connolly & Eric Weber, MSP Sales & Marketing Enablement Experts from Mindmatrix, will be … Continue reading Mindmatrix to Exhibit at IT Nation 2016 – Booth #910
It’s time to step up and defend your clients Earlier this month reports came out that new hacking damage will come via the latest area of connectivity that we have at work, as well as at home. The “Mirai malware” was released recently. It invaded Internet-linked devices and then used those devices to take down … Continue reading Only YOU can prevent the latest hack
The 1 customer you have vs. the 2 you want One of the older marketing adages is that the one customer you have is worth two you don’t. The idea behind this is pretty simple. The adage is premised on some basic facts which many firms choose to forget in their drive for greater revenues. It … Continue reading 3 Reasons Customer Retention Is Great Marketing