Business credibility is intangible, yet a very important element of your brand. In fact, your brand value largely hinges on how your brand is perceived by your prospects and how much they trust you and your brand. That’s called credibility. This blog post discusses how you can build business credibility as a managed service provider.

Deliver what you promise: This is the first and most important element that can help you build your credibility in the market. Promise only what you can deliver, and deliver what you promise. It is okay to under-promise and over-deliver, rather than the other way around.

Establish yourself as a thought-leader: Prospects looking around for services like yours are looking to learn more about hi-tech topics and managed services. Look at this as an opportunity to establish yourself as a thought-leader. One way to do it is through whitepapers. Use whitepapers to educate your audience and to build trust with them. Offering whitepapers as a free download from your website or landing pages is an excellent way to generate more leads for your business. 

References: Since trust takes time to build, be forthcoming throughout your interaction with your prospect by offering them information and references that will take away some of their uncertainty. This will give the prospect confidence in your brand and can help them conclude that you have the ability to meet their needs effectively.

Ready to build your brand and boost your credibility as a business? Check out the Mindmatrix’s MSP Advantage Program. Mindmatrix provides a complete marketing and sales enablement solution for Managed IT Services Providers and other Hi-Tech channel partners including VARs, integrators, consultants, and ISVs helping them sell more. Through its MSP-IT Advantage Program, Mindmatrix works with hundreds of MSPs, integrators, and VARs to make their marketing easy and effective. The MSP Advantage Program lets MSPs focus on what they do best: Managing Services by offering them all the tools, strategies, content, and marketing and sales support they need to pursue and close leads effectively.