I was running errands today, and had library books to return. It is a large system, but my nearest branch is only open 4 hours a day, 4 days a week. But which days and when? I pulled the car over and checked their website on my phone. They didn’t have a mobile adapted site … Continue reading Mobile access – How to annoy a visitor with your page setup
All posts by Jack Lawrence
If you haven’t noticed already, convincing your present clients to focus any resources-time or money-on things that don’t promise an immediate ROI can be a problem. Specifically, planning to handle a disaster. Too often, smaller companies think a disaster recovery plan and a business continuity plan means a backup on a hard drive and working … Continue reading Hurricanes: A Teachable Moment
Today I’ll offer a quick example of why we need to cut out the use of jargon in all of our marketing communications to customers. Have you ever been in a large airport terminal, and seen the many electric carts that carry passengers who aren’t able to walk long distances on their own? Since the … Continue reading How NOT to write to your prospects
When looking for ways to market your MSP/IT business better, you might be coming across the term ‘personalization’, a lot. All that will have you believe it is a new concept, taking shape in today’s internet age, but, in reality, personalization, often called one-to-one marketing, isn’t exactly new. In a faraway time, before strip malls … Continue reading Personalization – a VERY old idea with a new twist