As the owner of a Managed IT Services business, you probably already have some kind of a marketing program in place. Perhaps you send out email campaigns, attend trade shows and have PPC ads running on Google and other popular search engines. But, are you happy with the lead inflow? What is the ROI on these marketing activities that you have invested in? Our blog this week focuses on content–one of the key pieces behind every MSP marketing campaign and discusses how you can improve the ROI of your MSP marketing and sales campaign with the right content strategies.
Think about what you are saying
When it comes to your marketing and sales content, pay close attention to your messaging. Does your marketing and sales content focus only on your services and brand? For content to truly attract prospect attention, it must be of interest to your prospects. While you should definitely talk about your services and brand, as a part of your overall messaging, your communication with prospects should also talk about how you can add value to them, benefit them and resolve their IT challenges. Apart from that, you can also include content items such as day zero alerts, which notify prospects about possible IT threats to their business and help them stay safe. Such messages work to establish your image as an industry leader and a trustworthy ally to their IT management efforts.
Think about how you are saying it
Now that you know a few ground rules around what to say, let’s discuss the next step. How to say it? Is your content easy-to-read and understand? If it is too long and time-consuming, your prospects may ignore it if they are strapped for time. Make sure your content is concise, informative and at the same time, simple. Also, remember, you are the IT expert–not your audience. Using too many technical words may be counterproductive in the sense, it may cause your readers to lose interest in what you have to say.
Think about when you are saying it
When it comes to effective MSP marketing, timing matters a lot. Make sure your marketing messages are going out at the right time—when your prospects are most likely to respond to you, and that they are consistent. For example, putting up a blog post once every 3 months or sending out an email marketing campaign when you see there’s a lack of leads won’t help. Whether it is social media, email marketing, blog or PPC, your marketing effort has to be consistent for any of these marketing avenues to bear results.
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Designed especially for the busy MSP by Mindmatrix, a company with 23+ years of sales and marketing enablement experience, the MSP Advantage Program offers a unique blend of sales and marketing support, content and technology to help MSPs truly succeed. The MSP Advantage Program lets MSPs like you focus on what you do best: Providing Managed IT Services without worrying about sales and marketing, while still enabling you to attract new business. Please visit www.mspadvantageprogram.com to learn more!