Email marketing is one of the key elements in your MSP marketing strategy. There is no dearth of email marketing software programs in the market that help MSPs engage in email marketing campaigns promoting their business. However, powerful email marketing is much more than just software. An email marketing tool alone can’t help you engage in effective marketing campaigns. This blog discusses one of the key elements that must be a part of your MSP email marketing strategy for it to truly work.

Personalized, relevant, content

This is THE most important element. You could have the best email marketing software and still not get the results you seek if your content is weak. You need to make sure your MSP marketing content is relevant and interesting enough to capture your prospect’s attention and get them to engage with your brand. One of the ways to do this is by personalizing your content to suit prospect attributes and behavior. 

Here are two examples of using personalization in the subject line/header of your email to suit prospect attributes. 

1. Learn why retailers are increasingly opting for outsourced IT services
2. Learn why doctor’s offices are increasingly opting for outsourced IT services

While the core content may still be the same, discussing the value outsourced IT services can bring to your clients, you will be able to pique their interest by including their industry vertical (retail/doctor’s office) in the subject line or the header. 

Tailoring your email marketing content based on prospect behavior is another way to engage in personalized communication with your prospects. When prospects interact with your brand online, they leave digital footprints that you can analyze and use to engage in a fruitful conversation with them. 

For example, let’s say a prospect visited your website’s cybersecurity services page. You could follow up with them with an email that discusses the value of your cybersecurity offerings in particular. 

The point is, a good email marketing tool will be of help only if you have relevant content to share with your prospects. Most MSPs are too busy working in their business to work on it and are also often strapped for time and face budget constraints when it comes to creating powerful content. You can overcome this challenge by signing up for a holistic MSP marketing program. 

The MSP Advantage Program, powered by Mindmatrix is the industry’s leading MSP marketing program. It provides MSPs with powerful sales and marketing tools, personalized content, and much more, to help you take your MSP marketing to the next level. Please visit www.mspadvantageprogram.com to learn more.