The COVID-19 pandemic has altered the business landscape to levels we never imagined. People are working remotely and businesses have been forced to move much of their data and processes to the Cloud. The demand for MSP and IT solutions has soared as they can help companies make this transition smoothly. Doctor’s offices are no exception, with a lot of them offering online consultation services during this difficult time. If you are looking to pitch your services to doctor’s offices at this time, here are a few tips to help you convey your value proposition better.

Talk about their inability to hire full-time or even part-time IT staff

Doctor’s offices, unlike huge hospitals, have traditionally fit into the category of SMBs, with the doctors, nurses and perhaps one or two support staff on the administrative side. They really don’t have the resources to hire full-time or even part-time IT specialists. Plus, for a small setup having an in-house IT resource may not be very cost-effective.

Bringing an IT specialist on board is going to be even more difficult at this time, given that doctor’s clinics would be considered a high-risk location to work in during the pandemic.

Mention your familiarity with the IT regulations that govern their business

Each industry is governed by a set of IT guidelines and regulations at the national and State levels that must be adhered to. For the healthcare industry, there’s HIPAA, HITECH Act, ANSI5010, EHR, ICD-10, etc. Demonstrate your knowledge of these regulations and the need for them to be compliant with these regulations. Also stress on the fact that though adherence to these regulations are compulsory, they are also expensive and require timely upgrades as new regulations may be introduced from time-to-time. It is never a good idea to lag behind on these as they may attract penalties, lawsuits and even cancellation of license to practice. Discuss how you can save their time by taking the important, yet distracting compliance tasks off their plate and help them stay up-to-date with any regulatory changes.

These are 2 areas that you should touch upon when talking about how you can add value to your prospects that operate in the healthcare industry. We discuss these and more in our latest whitepaper, Be the IT Doctor for Doctors.