If you are running your MSP business, chances are you already have a website. But, are you leveraging it fully? Here’s how you can generate leads using your website.

Make sure your site has the right SEO elements in place so that it ranks up on search engines. This is important because when prospects look for an MSP online on Google you want to show up.

A website with the right content can help you position yourself as a thought leader. A website that talks about the services you provide, your industry presence and your client base can position you as an industry expert, making people to seek your services.

Don’t forget your website isn’t just an information dump about your services. Prospects looking around for services like yours are looking to learn more about hi-tech topics and managed services. Whitepapers provide that without directly trying to sell. Whitepapers are used to educate your audience and to build trust with them. Offering whitepapers as a free download from your website or landing pages is an excellent way to generate more leads for your business. 

While you are at it, invest in a good marketing automation platform that will help you track the leads that visit your website, so you know whom to reach out to and when.  Mindmatrx’s MSP Advantage Program comes with one such powerful MSP marketing platform that does all of these and more! Please visit www.mspadvantageprogram.com to learn more or contact us today.