During these difficult times, out of sight can really be out of mind. So, make it a point to stay in touch with your leads consistently, even if they are not ready to sign up right away. This strategy works to keep your brand on top of their minds and chances are, when the Covid situation eases and they are ready to make an investment, they will remember you first.
Here’s how you can make it happen
- Add your new leads to a lead nurturing drip campaign
- Include them in your newsletter list
- Day zero alerts are a great way to stay in touch with your leads and add value to them. Has a new security threat been discovered or an important plug-in released for the optimal functioning of a browser? Send an email to your contacts spelling out clearly what the threat is and what they can do to mitigate it.
Consistency is the key: No matter how good your lead pool, you won’t make much progress if you are not consistent in your sales and marketing efforts. Whether it is a weekly email campaign, or a monthly newsletter or a webinar every quarter, keep at it consistently so your brand and business is on top of your lead’s minds during this crisis and after.
Automate what you can: Automate what you can in order to consistently educate your buyers and provide value through the marketing funnel. Marketing automation can strengthen your marketing process and support your existing MSP marketing strategy. It can help you attract quality leads and make your content marketing more effective. For example, you can use the marketing software to automate your weekly social media posts, run marketing email campaigns or send automated replies to customers who fill a form on your website.
Make sure your website covers everything you do: The importance of having a good website cannot be stressed enough at this point. Look at it this way. You did your research and zeroed in on leads. You even called up or emailed a few of them. The next thing they will do, if they are interested in your services is visit your website. Make sure your website is accessible, easy-to-navigate and covers all that you have to offer.
About Mindmatrix & MSP Adv program: Mindmatrix offers Channel & Sales Enablement software for direct and indirect sales channels. Mindmatrix is the only provider of a Single Unified Platform that combines PRM software, Direct Sales and Channel Enablement, Channel Marketing Software, Marketing Automation software and Marketing Asset Management. Mindmatrix takes you through every step in the sales process from lead to revenue, enabling your salespeople and channel partners to sell more, faster.
Through its MSP-IT Advantage Program, Mindmatrix works with hundreds of MSPs, integrators and VARs to make their marketing easy and effective. Mindmatrix empowers MSP sales and marketing teams with Marketing Automation, Sales Enablement and Asset Management tools, Content and Managed Marketing Services to enable MSPs, VARs and integrators to generate leads and close deals more effectively. Check out www.mspadvantageprogram.com to get started!