Sales and marketing alignment is one topic that commonly comes up in any discussion related to improving MSP marketing and sales effectiveness. A study by MathMarketing concluded that the businesses with the greatest degree of sales and marketing alignment grow faster, close 38% more deals and lose 36% fewer customers than their non-aligned counterparts.
For a MSP to be able to truly add value to their customers, it is essential that both marketing and sales freely share the information they acquire from their day-to-day interaction with customers, and then use it to continuously refine each customer interaction. Sales-marketing alignment bridges the information gap between marketing and sales, allowing them to do so.
However, most managed service providers are unable to align their marketing and sales. In our webinar tomorrow, The Secret Sauce to MSP Success: Marketing & Sales Alignment, we tell you
- Why 80% of MSPs struggle with sales and marketing and what you can do to NOT become a part of this statistic
- Why marketing automation software alone can’t help you
- How you can succeed with a unified solution that aligns your marketing & sales