Are you thinking of investing in a sales or marketing automation tool? Do you consider it as the ticket to your success? Well, while automation can definitely make a major difference to your business and incoming revenue, it DOES NOT guarantee success. It’s not like you pump a few dollars into the sales or marketing automation system and see an immediate jump in your closure rates.

So, what does success look like? What kinds of MSPs are successful in marketing their business? Read on to find out…

New Leads

New contacts coming in to your sales funnel are very important. While a good sales enablement tool can help you manage your leads well, segment them right and nurture them; there is no system that creates leads “automagically”.  Without new contacts the software does not have anything to nurture. Winners constantly scan their environment for potential customers and add those contacts to the system.

Investing the Right Time

Every business is unique and yours is no exception. It’s the uniqueness of the way you approach your audience that makes you more attractive than your competitors. It is your “voice” and nobody can do that better than you. Winners invest time to check in to the system, stay on top of their hottest leads and do the necessary follow up to get an appointment.

Prospect Follow Up

Perhaps the most important part of completing the sales cycle using the program is prospect follow up. Many MSPs do everything right and get their leads warmed up, only to lose them because they did not follow up with the prospect.

So, now that you know what separates the winners from the losers, why not spend some time on building up your marketing and sales process for the success that sales and marketing enablement has to offer..