Our experience  as a MSP marketing and sales enablement software provider tells us that 4 out of 10 MSPs believe that they are unprepared to meet their goals. They stated not having the right MSP marketing tools as one of their chief challenges in not being able to achieve their marketing goals.

Perhaps it’s time to revisit your MSP marketing tools and find out if it will help you attain your goals. While you are at that, here are a few things you should consider:

Ease-of-use
Often, MSPs invest in MSP marketing tools to find out later that they never really use them. Reasons range from the tools being too complicated to too time consuming. When picking a MSP marketing tool, make sure it is easy and fast enough for you to be able to use it in a regular basis.

Up-to-date
Are you still using a primitive e-mail marketing tool? Or is your marketing tool in tune with the latest marketing trends? Today, marketing tools have to be multi-dimensional. It is not just about doing e-mail blasts. Look for a MSP marketing tool that has an all round approach to marketing and offers a variety of media options including print, social media, PPCs, web marketing etc.

Prospect insight
This is one of the key areas that your MSP marketing tool should be good at. Check if your MSP marketing tool offers you all-round prospect insight. An effective MSP marketing tool is able to combine prospect behavior across various touch points to give you a complete picture of your leads.

Support
As a MSP, you wear too many hats to be able to focus on your marketing and sales activities 100%. So, when you pick a MSP marketing and sales enablement platform tool check if your MSP marketing solution provider also offers marketing support. This will ensure your investment in the MSP marketing tool is harnessed to its full potential.

Through its MSP-IT Advantage Program, Mindmatrix works with hundreds of MSPs, integrators and VARs to make their marketing easy and effective. Mindmatrix empowers MSP sales and marketing teams with Marketing Automation, Sales Enablement and Asset Management tools, Content and Managed Marketing Services to enable MSPs, VARs and integrators to generate leads and close deals more effectively. Please visit www.mspadvantageprogram.com to learn more about the Best MSP marketing and sales enablement solution.