What are the other challenges that Managed Service Providers typically face as they try sell and market their services? Obviously, foremost is a lack of time to spend on selling. Automation can go a long way in helping MSPs become more effective marketers while limiting the amount of time they have to devote to it. Here are three common sales or marketing challenges MSPs may face, and an explanation of what automation can do to help with each one.
1) MSP Challenge: Nurture New Leads
Staying in front of potential customers when a problem arises and separating hot and cold leads.
The Solution: Automation
Automating repetitive tasks is one of the best ways to save your organization time and money without losing the benefits of tactics that help to sell your service or product. A lot of organizations neglect marketing because they’ve heard it takes a lot of time to be effective and that is true. However, by using a sales enablement platform with automation functionality, you can “set it and forget it.” An organization can set up the timely release of email marketing campaigns well in advance and forget it’s running in the background – at least until the leads start coming in. This is called a “drip campaign” and it’s an easy way to stay top of mind with your customers.
Another great feature of Automation is what it means for a social marketing strategy. Silence is never golden on social media, but it’s a challenge for organizations to keep on top of the real time responses necessary to drive brand awareness through social marketing. Using Sales Enablement software allows you to schedule posts a day, a week or a month in advance and get on with the business of running your business. The right Sales Enablement company will also provide your organization with blog articles, tweets and Linked In posts for you.
2) MSP Challenges: Engaging Prospects
Standing out in from the competition, managing the sales process and creating sales assets.
The Solution: Sales Enablement
Many organizations are using Sales Enablement software to create a more effective and efficient sales cycle. By stretching the bottom of the sales funnel through offering sales teams personalized high impact sales collateral, 360 degree prospect insight through a mobile app, automated sales prospecting tools and customer facing sales playbooks, organizations are moving leads from prospects to deals faster.
3) MSP Challenge: Close New Sales
Spending more time on content development and marketing activities than on selling.
The Solution: Virtual Marketing Services
All organizations will benefit from alignment between marketing and sales departments. It’s imperative to success. This is accomplished when marketing services are built in to the program and you can focus on what you need to grow your business, sales.
MSP’s should take advantage of a program that offers a seamless, top to bottom sales enablement solution and automation functionality.
If you are going to be at Autotask Live on Miami May 17-19 in Miami, Fl, stop by our booth to learn more about how we can help MSPs sell more..