Whitepaper, Blogs, Landing pages, Website and Emails. What do these have in common? Well, these 5 asset types are the base of any great MSP marketing program. When marketing your MSP business, make sure you have these 5 elements in place. Read on to learn more about them. WhitepaperWhitepapers are used to educate your audience … Continue reading 5 Marketing assets every MSP must have
“My prospects aren’t calling me back.” “I can’t get past the executive assistant.” “They’re not interested.” If this feels familiar, I want to reassure you that your results are not abnormal. This is one of the biggest challenges any sales rep faces. Working in a sales role means a ton of rejection, and the willpower … Continue reading Get better results from your sales prospecting
Nothing can beat the advantages of truly understanding your prospects. Knowing your prospects helps you connect with them better and sell better in the process. Our video this week discusses the benefits of having an unobstructed, all-around view of your prospects an their activities during their buying journey.
Are you wondering why generating quality leads is such a headache? And even when you do happen to come across some good leads, closing them seems like a whole different ball-game from IT management, doesn’t it? Despite being very good at what they do, most MSPs struggle with lead generation and closure. This blog offers … Continue reading Here’s how to generate quality leads for your MSP business
The hospitality industry has a lot of complications when it comes to maintaining a secure IT network. If you are pitching to a client from the hospitality sector, there are some very specific challenges that they face, which you can discuss in order to strike a chord with them. Our video explores two such challenges … Continue reading Pitching managed services to the hospitality industry
Lead nurturing is a core component of successful MSP marketing and sales. It involves staying in touch with prospects even if they are not ready to buy. Lead nurturing is the process of tracking your leads, gradually moving them toward a tighter focus on your services until they are qualified to be passed along to … Continue reading Lead nurturing pointers for MSPs
Are you pitching your managed IT services to the CEO of an account? Pitching your managed IT services to a CEO is very different from pitching to someone with a technical background and persona. While you may be able to impress the CTO of a company by discussing tech and how you can support their … Continue reading Pitching your managed IT services to the CEO? Here are 3 things to talk about
While the pandemic has faded away, the WFH model is still around, with a lot of organizations realizing that it works well for both–the company and its employees. Are you pitching to a client who allows employees to work remotely? Watch our video to learn a few points you should absolutely bring up when speaking with … Continue reading What value can MSPs add to a client with remote staff
An MSP marketing and sales enablement program could be the best investment you make to grow your business. But, not all MSP marketing platforms are created equal. Watch our latest video to learn what are the key elements to consider when investing in an MSP marketing and sales enablement software.
In our blog last week, we discussed how talking about very industry-specific IT vulnerabilities with your clients from the hospitality industry, will enable you to send the message across that you understand their sector and related IT risks very well. This week, we are back with more tips on the same topic. Explain how employee … Continue reading Pitching Managed Services to the hospitality industry: Part Two