The typical MSP is often too busy working in their business to work on it. With hardly any marketing and sales staff, if at all, they are too caught up working on the client’s IT requirements to focus 100% on their marketing and sales strategies. That’s not to say they don’t spend on MSP marketing and sales activities, they do invest, but are often unaware of the results. If they ‘feel’ something is not working–as in, they are not really getting many leads, or there is no real change in their business turnover, they just tend to jump to the next new marketing tool or strategy–without looking to fix what they already have and this switch from one MSP marketing/sales tool to another just continues perpetually.
If that sounds like you, then watch this video by our MSP Enablement Expert, Eric Weber.
Eric discusses the #1 mistakes 97% of the MSPs make that clouds their marketing and sales visibility and tells you how you can fix that.