Many MSPs simply can’t seem to understand why they are not able to generate enough leads even though they are the best in the business. As a result they end up investing a lot in buying leads and contact lists–which more often than not, don’t work. The truth of the matter is, most MSPs are so busy working in their business, taking care of their client’s IT infrastructure that they are ignoring the basics of MSP sales and marketing. Agreed, you are wearing too many hats to be a MSP full-time marketer, but here are 5 simple things you can do to make sure the leads flow in. And one of them is, downloading the first part of our 2 part whitepaper on MSP lead generation.
This e-guide offers you a game-plan for solid lead generation while requiring you to dedicate a minimal amount of time to the effort. It discusses the basic steps that you should be taking to generate worthwhile leads, including understanding your market, ideal client, and their challenges.