Your website is your marketing representative on the internet. It is the extension of your business persona and it should be treated as such to maximize your business potential. In the past when a need emerged, a prospect might reach for the yellow pages. Now, she will reach for her computer to find answers to a simple question or to find solution for very complex business. And that is where your website comes in.

Finding information for a product or a service has never been easier. Yet, selling those products and services may have never been harder than it is now. Why? Because selling on the Internet has become very challenging now that prospects have been able to become so informed on their own. A prospect can shop around for products, make price comparisons and reach a decision independently, without a sales rep’s help. Despite this behavioral shift, there are still ways to stand out from the rest of the crowd. In today’s blog, we are going to discuss the value of your website for enhancing revenue growth.

Search Engine Optimization (SEO): Whenever websites are discussed, the first thing we hear about is SEO, and very appropriately so. A website that can’t be found isn’t much use. Deployment of proper keywords is considered an absolute norm in construction of a website. Any website content creator should consider that, of course. But, there are many other ways to improve the ranking of a website in search engines.

• Regular updates: Not only is the relevance of content essential but you have to update that content on a regular basis for search engines to maintain your rankings. You can’t think that once you have chosen the right keywords that this will be enough to keep your website permanently in the forefront.
• Content: Keep your pages easily accessible and user-friendly. You want visitors to spend as much time on your website as possible. Discuss common client pain points and show in detail how you can solve problems. Make the content conversational. Make sure your contact info is easily spotted on the pages. Well-designed pages with easy-to-find service and product information will engage your prospect. The more time they spend on your website, the more likely they are to convert into a sale.
• Linking back from social media: Social media has become more than a source of entertainment for hundreds of millions across the globe. Firms use these platforms to market their products and services. Create a page on Facebook where people can see more of your services. Create links to your website using these channels. Become a member of LinkedIn to join the club of professionals. This will expand your web presence. Join Twitter and send out tweets about the new developments in business and technology. Follow and be followed.
• Drive more traffic to your website: Besides social media, there are steps you can take to increase traffic to your website. Start an email newsletter. Send that newsletter on your pre-designed company template to your prospects. Start a blog post to start conversations. Ask your readers for ideas and advice on what you write and step up the dialog by interacting. Update that blog often to keep on bringing new readers and keep the old ones engaged. Cultivate trust by being consistent and relevant. Make sure your website information is displayed prominently, with your logo and banner on each post. Get involved in local business organizations and pass out business cards that display your website address.

Track progress and follow up: When we work hard we love to measure our success, especially in numbers. And we need do so because that is what will keep us motivated in addition to make us improve our performance by highlighting our opportunities. There are a couple of tools that you can use to see how effective your efforts are

• A marketing automation software platform: This platform allows you to track the prospect activities on your website. This software will categorize your visitors according to the pages they visit and the products and services they show an interest in. That will allow you to prepare a targeted approach for moving them through the sales funnel for maximum results in a shorter time.
• Google analytics: Use Webmaster tools from Google. These tools allow you to see important statistics such as number of visitors and search engine rankings for your website within specific time periods. You can analyze what you did right and where you may have lagged during those periods by tracking your own activity. For example: Did traffic improve more markedly when you set up a page on Facebook or when you signed up on LinkedIn?

In summary, your website is your showroom. Display each and every product and service in a manner that can attract prospects. Easy access and organization will make them feel welcome and wanting to be your client..