To sell your MSP services successfully you need to understand the pain points of your prospects. In this blog we address the key IT challenges faced by law firms so that you can include them in your messaging.

IT Challenges Faced by Law Firms:

•  Accessibility to Older Data and Documents: Service sector businesses that include law firms often have a need to reference older files and documents such as previous case papers, case histories, etc. There are governments as well as professional governing bodies that regulate document retention so access to data storage becomes critical. As a result large amount of space is needed.

• Speed, Transparency and Collaboration: With various offices and multiple teams, law firms struggle to maintain transparency among their attorneys.Multiple teams working on the same input simultaneously may  cause systems to become slow or breakdown, resulting in lost time.

• IT Security: Data security is of utmost importance where law firms are concerned. To keep up with the latest security requirements, firms invest in numerous control systems such as CCTV cameras, biometric access controls, encryption, etc. Merging all of these together and managing them from a single point of contact is a technological challenge.

• Communication between Multiple Offices: Data from multiple offices needs to be stored and made accessible at a central level as their business depends on the unobstructed transfer of knowledge between their different locations.

• Confused about what Software Application/Anti-Virus to Invest in: Lawyers generally fail to estimate IT expenditures in advance and are not generally knowledgeable about necessary software packages. They also don’t have the time to research software upgrades and Zero day alerts.

• Maintaining IT in-house also poses the following challenges:

–   Application updates are a hassle
–   Scaling up as staff increases is not feasible

• Need for several back-up systems

• Need for several email servers

• Important e- mails not delivered on time

–   Remote access is disrupted
–   Back-ups are time consuming
–   IT support on an hourly basis is expensive

Ultimately, you should realize that understanding your prospect inside and out is the key to successfully selling your MSP service. Knowing their IT challenges lets you express effectively how your services will benefit them..