To sell your MSP services successfully, you need to understand the pain points of your prospects. In this blog we address the key IT challenges faced by doctor’s offices so that you can include them in your messaging.

Inability to hire IT staff

Most doctor’s offices lack the budget and space to hire a full- or even part-time IT staff. They also find it difficult and expensive to manage their IT infrastructure in-house due to a lack of expertise and the economies of scale that aren’t available to smaller offices. As a result, they generally rely on the break-fix model of IT infrastructure maintenance.

Government regulations

Medical offices have to adhere to government regulations such as HIPAA and electronic record keeping requirements. Adhering to such IT regulations can be expensive and time consuming. They also require timely upgrades which can be overwhelming. For example,

• Payment monitoring systems have to adhere to the ANSI5010 standard of billing
• HIPAA laws that have stringent security measures such as encryption of all data on laptop, storing servers having to be located in locked rooms, cabinets etc
• ICD-10 compliance
• Government mandates related to Electronic Health Records maintenance regulations (EHR)
• Patient’s right to medical information allows any patient the right to know who accessed their medical records and when

They want to be in the cloud, but don’t know how

More and more physician’s offices are looking to leverage the benefits of cloud computing, but are not sure how to go about it.

Patient portals

Patient portals are becoming popular, but maintaining them is not easy

So, the next time you market your services to the medical sector, talk about these pain points. Once you demonstrate that you really understand their challenges, selling your MSP service to them becomes easy.