When I talk to MSPs and IT service providers who have been in business for a while, nine out of ten times I find out that ours is not the first company they have approached. Most of my clients have dabbled in marketing and sales automation with limited success. An email marketing software, a lead generation program, a marketing consulting membership–my clients have been through most of that with disappointing results and are generally tired and wary of anything new.

I tell them I am not surprised at their experience, that this is the story of most MSPs and IT service providers. You see, as a MSP you are too busy working in your business to work on it. Any kind of marketing tool or effort needs consistency. Unless you put it to work consistently, it will not yield you the results you seek. One unique work around is to sign up for marketing concierge services–where you have a team to actually do the marketing work for you. The key benefits of signing up for marketing concierge are-

• Consistency: Like I said before, consistency is the key to achieving great marketing results. An odd social media post or an email that goes out once a month is not really going to help you get the word out about your business. A marketing concierge team can lend consistency to your marketing efforts by ensuring they are happening at regular time intervals. Whether it is daily social media postings, weekly email blasts or monthly newsletter sendouts, with a marketing concierge team, they will happen on time whether you are in office or not.
• Expertise: Most MSPs are great at what they do, but marketing is not really their cup of tea. Sure, you know your business very well and your services may be the best in your region, but can you express that message to your customers? Maybe not, that’s why you need someone who is an expert at that. Make sure you get MSP marketing consultancy as a part of your marketing concierge services, so you know what exactly to spend your concierge hours on and can make the most of the marketing support that’s offered to you.
• Making the most of your investment in a marketing automation software: Have you already invested in a marketing automation software or perhaps in a simple email or social media marketing tool? Chances are, you are so busy keeping your client’s IT network free from glitches that your marketing automation software or email marketing tool is not getting the attention it deserves. A marketing concierge team can put your marketing automation software to use for you, and do so consistently, so your investment in it truly pays off.

Now that we have established MSP marketing concierge can definitely help you do better, the next question is what kind of concierge services should you sign up for? Watch this space for answers next week.