As a MSP, you face many challenges such as lack of marketing and sales resources, steep deadlines and tight marketing budget. Marketing Automation Software presents solution to these challenges. But before you invest in one,  make sure your marketing automation software is equipped with the following tools –

MSP marketing tools that assist you in lead generation
Make sure your MSP marketing automation software offers you a variety of tools for lead generation. Lead generation campaigns, e-mail drips, effective, personalized landing pages, personal web pages and even personalized social media posts on popular social networking sites such as Linkedin and Twitter pages are the must-haves.

MSP marketing tools that convert cold leads into hot
Sorting hot leads from cold and nurturing them can be a daunting task for a MSP. Make sure your MSP marketing automation software offers smart lead scoring tools that tell you which lead is most interested at any specific point in time, marketing tools that send automated e-mail drips appropriate to the individual interest levels of each of your prospects, and tools that allow you to monitor your prospects across all media channels including the web, social media and e-mails.

Pre-packaged content to help you say it right
One of the most intimidating aspects of running a business is developing the content for all your marketing and sales communications. By choosing the right MSP marketing automation software you will have access to carefully-designed, branded content for e-mails, websites, social media and print. With ready-to-use content, you can focus on developing relationships.

MSP marketing tools to build your brand
An ideal MSP marketing automation software would provide you with access to automated tools to build a strong social media presence through branded Facebook fan pages, Twitter profiles and Linkedin pages for your MSP business.

MSP marketing tools to build & maintain relationships
Strengthen the bond you share with your prospects through tools that help you stay in touch with them. With the right MSP marketing automation software you can easily create and send e-mail campaigns using pre-defined templates and an easy-to-use, drag and drop e-mail editor.

MSP marketing tools for easy and effective contact management
With the right marketing automation software you can manage your contact database and preferences at a click—from a single database and automatically segment your contacts into different categories based on their online behavior and preferences.

MSP marketing tools for sales and marketing materials creation
Creating personalized brochures, flyers, presentations, e-mails, post cards, advertisement banners, e-magazines won’t be a challenge anymore provided you choose the right automation system.

Mobile applications to keep you connected
Make sure your marketing automation software offers you the option to stay you connected with your leads from wherever you are using mobile devices.

By choosing the right marketing automation software you can enjoy total sales-marketing alignment so your MSP business can take benefits from an efficient marketing and sales approach.