As an MSP you know how important good content is to your MSP marketing success. But, are you able to generate that? Most MSPs are too busy working in their business to work on that. That means, they don’t have the time to personally look into the content that is being generated for them, and which goes out to their prospects on their behalf. If you are a fairly large-sized MSP business, you probably have a full-time or part-time marketer or content writer creating the content for you. Some of the smaller MSPs often prefer to engage the services of freelance content writers or simply purchase content packages available online. While there’s nothing wrong with any of these methods, there are somethings that you must be paying attention to before you generate content for your MSP marketing activities.
This is important because A) The content you put out reflects your brand B) You are investing a considerable amount of money in it and so, obviously you should be getting an ROI that justifies your marketing spend. This month we will be focusing on MSP Content best practices in our blog. We will discuss everything you’d possibly want to learn about MSP content marketing, so you can make the most of your investment in your MSP marketing content. This week, we start with the basics–the boxes your MSP marketing content should absolutely be checking in order to be effective. Whether you are purchasing new MSP marketing content that is ready-to-use or having your content writer create it for you, here are a few things it should cover
Content relevancy in terms of your audience
For your MSP marketing content to work, it should resonate with your audience. Unless your audience finds your content relevant, no amount of emails or YouTube videos will help you make an impact. So, the first thing to look for before purchasing a content package is whether the content you are buying is interesting and relevant from your end audience’s perspective.
How fresh is the content?
Another thing to consider when purchasing content is its freshness. In the internet age information gets old very soon–more so in the IT space. You need to ensure you are reaching out to your prospects with fresh content, on time. Is your content package talking about Windows XP still? Are you addressing the latest IT threats that are prevalent in the market? If not, your audience will be rejecting your content and also your brand, as they will picture you as a business that’s not updated with the latest in your industry.
Is your content unique?
This is kind of like shopping at the local department store. You can get n number of shirts of the same kind and you and your neighbor could end up having the exact same thing! Anyone can purchase a content package online, so if you rely solely on that to create your core brand messaging, you won’t be able to really differentiate you from your competition and won’t stand out.
That’s all for this week. Watch this space for more tips and MSP marketing best practices.