Different kinds of content can work together to help your branding
The main purpose of every piece of content should be to educate your audience. Content used in the email campaigns for your prospects should be designed to educate and build trust during the buying cycle.
You should have content designed to elicit feedback from your existing customer base as well as to offer them perks for referrals.
Inbound marketing content (social media and landing pages) should be used to generate leads for your services and pique the interest of your social media audience.
Build relationships with authoritative sources that provide local attention
You don’t necessarily need a large budget to brand more effectively and you don’t have to get coverage in the local newspaper or be #1 on Google to be successful at it.; You can start by building relationships with authoritative blogs in your niche.
Create social media profiles for your brand
If you don’t have profiles on social media sites, now is the time to start building up your profiles. It’s easy to ignore social media but the reality of having active profiles on these sites isn’t always about direct ROI, most of these sites have authoritative domain names that rank very easily for relevant keywords in Google.
Establish yourself as a thought leader using rich, relevant content
A lot of brands are starting to realize the importance of content marketing when it comes to shaping their presence online. Instead of having negative reviews about your business rank for brand terms, you can take control of your search results by becoming a regular contributor to authoritative blogs in your niche. Gradually, you’ll start to build authoritative, content-rich profiles on these sites and your profiles will eventually start to rank for your brand-related terms. People will see this when they search for your brand and will be more likely to check out what you have to offer.
Through its MSP-IT Advantage Program, Mindmatrix provides a complete marketing and sales enablement solution for Managed IT Services Providers and other Hi-Tech channel partners including VARs, integrators, consultants, and ISVs helping them sell more. We work with hundreds of MSPs, integrators, and VARs to make their marketing easy and effective. The MSP Advantage Program lets MSPs focus on what they do best: Managing Services by offering them all the tools, strategies, content, and marketing and sales support they need to pursue and close leads effectively. Please visit www.mspadvantageprogram.com to learn more.
