Branding is an important concept in MSP marketing. Generally people identify branding with advertisements, logos, corporate standards etc. Branding actually goes far beyond the visual aspects that we see. Your Brand is the identity of your MSP-IT business. It is how your customers/prospects relate to your MSP business. No matter how good your advertisement or how classy your logo, your brand is nowhere if your customers and prospect don’t associate it with something positive. This association of the market with your MSP business is your Brand Image.

Brand image is basically the market’s perception of a business or company. Various factors shape this perception. They include:

Quality: The quality of the product or service the business provides plays and important role in shaping its brand image. No matter how the business tries to position itself, if the quality of its services or products is not up to the mark, its brand image will take a beating.

Customer Service: Apart from the quality of its products, the kind of service it offers to its customers also shapes its brand image. Companies that go an extra mile for its customers are more likely to win the brand battle.

Positioning: The way the business has positioned itself in the market also plays a role in molding its brand. The market forms brand perceptions depending on the economic class the business caters to, the location of the business outlets, the look and feel of its offices/outlets, marketing materials etc.

One point worth noting is that, even though the brand image is formed by the market, the factors influencing this perception of brand image can, all be controlled by you.

To learn more about how you can do that, download our MSP Whitepaper- Branding isn’t just for the big dogs.