If you haven’t noticed already, convincing your present clients to focus any resources-time or money-on things that don’t promise an immediate ROI can be a problem. Specifically, planning to handle a disaster. Too often, smaller companies think a disaster recovery plan and a business continuity plan means a backup on a hard drive and working from home. The recent long term hurricane damage to Puerto Rico and Florida is an excellent case study to offer your clients as an example of how extreme a disaster can be.

According to Dun & Bradstreet, 2,111,467 potentially impacted businesses were identified by FEMA across 48 counties in Florida in the aftermath of Hurricane Irma.

In Puerto Rico, power was still out to over half of the island after 2 weeks and authorities expect it to be months before everything is back on the grid.*

Depending on their location, your clients may argue their region isn’t prone to extreme events. Remind them that an area as urban and “safe” as downtown Manhattan suffered serious downtimes as a result of Hurricane Sandy. And a fire can hit any building, no matter where one is located.

Use these recent events to open a discussion of the need for Disaster and Business Continuity Planning.

Check back with us next week for more IT-MSP marketing ideas.

*https://smallbiztrends.com/2017/09/disaster-recovery-assistance-for-florida-businesses.html