MSP Marketing and Sales Enablement involves helping MSPs sell more by providing them with the tools and resources they need to reach out to their prospects and close deals effectively. A key element in this scheme of things is–MSP sales and marketing assets. This post discusses how MSP Asset Management tools can resolve some key MSP marketing challenges.

On-demand access to MSP marketing and sales assets

One big challenge faced by busy MSPs that an asset management software can help resolve is the inability to find the right MSP marketing and sales assets on time.. MSPs are usually too busy working on managing their clients’ IT needs to spend time talking to prospects, pitching to them or following up with them. They simply don’t have the time to look for that perfect presentation or brochure. An asset management tool will bring some order to this chaos and make marketing and sales assets easily accessible to MSPs..

Plus, MSP asset management systems often allow MSPs to access the assets they need using their mobile devices such as a smartphone or a tablet. This allows MSPs to be responsive to prospect’s interests no matter where they are or what they are doing. Moreover, MSP asset management systems that integrate with CRMs and PSAs such as ConnectWise and Autotask ensure that the MSPs have access to the assets they need even from the CRM/PSA portal that they are using so they won’t have to switch back and forth between the two platforms and of course, nothing can beat the convenience of having the sales collateral in their beloved CRM.

Helps MSPs understand which marketing and sales assets are working and which ones are not effective

Unlike shared drives and emails, asset management tools have the capability to constantly track asset performance. MSP asset management tools help MSPs understand if their marketing messages were effective and help them make changes to their marketing approach depending on the results.

A good MSP Asset Management System thus simplifies the otherwise complex MSP marketing and sales process to a large extent, helping MSPs sell more, faster.